Privacy Policy

1. Information We Collect

Free users: No personal information is collected. UTM links are generated in your browser and not stored on our servers.

Pro users: We collect your email address (via Stripe checkout) to manage your subscription. Saved link libraries and campaign data you create are stored to provide the service.

2. Payment Processing

Payments are processed by Stripe. We do not store your credit card information. Stripe handles all payment data in accordance with PCI-DSS standards. See Stripe's Privacy Policy for details.

3. Analytics

We use privacy-respecting analytics (Umami) to understand aggregate usage patterns. This data is anonymized and does not personally identify you. No cookies are used for tracking.

4. How We Use Your Data

• To provide and maintain the UTM Builder service
• To manage your subscription and process payments
• To provide customer support
• To improve the service based on aggregate usage data

5. Data Sharing

We do not sell, rent, or share your personal data with third parties for marketing purposes. We only share data with Stripe (payment processing) as necessary to operate the service.

6. Data Retention

For Pro users, your saved data is retained while your subscription is active. Upon cancellation, your data is deleted within 30 days. Free users generate no stored data.

7. Your Rights (GDPR)

Under GDPR, you have the right to access, correct, or delete your personal data. To exercise these rights, contact us at support@appsnap.co.uk. We respond within 30 days.

8. Cookies

This site does not use cookies for tracking or advertising. Analytics are collected via cookieless tracking.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify Pro users of significant changes via email.

10. Contact

For privacy questions, contact us at support@appsnap.co.uk.